And that starts with asking the right questions. Here are four questions retailers should be asking to ensure they are capturing the right data to bring long-term, positive outcomes. Retailers can sift through terabytes of generic data looking for something insightful, or they can ask the right questions up front. Additionally, asking the right questions can uncover deeper behavioral patterns which will help predict product preferences. By asking questions in this way, retailers will be able to capture a broader idea of the value of a product and uncover opportunities to increase sales and margins.

Source: Forbes August 15, 2017 14:26 UTC