The coronavirus-provoked fashion runway rethink was in full swing on the last day of Milan’s first Digital Fashion Week. Ermengildo Zegna’s Phygital presentation was a hybrid of physical and digital experiences that could be the harbinger for runway shows to come for the leading global men's wear brand celebrating 110 years. This was not just a feast for the eyes, but also a journey Zegna embarked on to push its limits. Instead, ’’we celebrated in silence, among ourselves,” said CEO Gildo Zegna, the third generation to run the luxury fashion house that at one time had an astounding 30% share of the luxury menswear market. The company is today managed by Ermenegildo Zegna as CEO, grandson of the founder and third generation of the Zegna family.

Source: The Standard July 18, 2020 07:13 UTC