While a career as a digital influencer can be lucrative in bringing in advertising dollars, there is a need to ensure students do not skip higher education to become content creators. “To be a content creator, you must have some basic knowledge and qualifications; otherwise, why would people listen to you?” said Khairy Jamaluddin. In institutions of higher education, social interaction is more open and takes place in a climate where each person wants to improve themselves and increase knowledge. Drawing attention to the title of the podcast episode, Khairy expressed concern over a deficit of confidence among the youth in higher education. She added that to achieve 100% graduate employability, universities need to ensure students are equipped with knowledge, skills – both psychomotor and soft skills – as well as values.

Source: The Star June 16, 2024 02:47 UTC