We’ve seen it before: Giant discounts on TVs or games consoles or perhaps the latest iPhone generate a frenzy among shoppers. But in France, it seems, 70 percent off the hazelnut-and-chocolate spread Nutella can also do the trick. The spread is a favorite in France, often used for topping croissants and baguettes. Ferrero, the product’s Italian maker, even has one of its biggest factories in Normandy, in northern France. Ferrero, however, in an apparent attempt to distance itself from the unsightly hysteria, said that it had nothing to do with the promotion by the supermarket chain, Intermarché.

Source: New York Times January 26, 2018 16:41 UTC