‘True gentleman’Aside from being respected for his business acumen, Menezes was hugely popular among Diageo employees and the corporate community at large. A canny strategist, Menezes engineered the revival of the Johnnie Walker whiskey brand, considered at the time an older person’s drink. Developing the now iconic ‘Keep Walking’ advertising campaign that’s still in use today, he turned Johnnie Walker into a drink consumed by young and old alike. Ivan’s elder brother, Victor, served as chairman and chief executive of Citibank. Menezes, who died in hospital after developing complications following emergency surgery on an ulcer, has been replaced as chief executive by former Reynolds American tobacco boss Debra Crew, 52.

Source: The Hindu June 08, 2023 02:51 UTC