“If you’re doing it, we will know about it.” That’s the warning from chairman of the Revenue Commissioners Niall Cody. The taxman is watching online and paying more attention than ever to the activities and earnings of Ireland’s best-loved influencers, content creators and social media personalities. The latest guidance from Revenue makes it clear that all social media income-generating activity is taxable, regardless of whether it is on a full-time basis or casual. This covers social media promotions, advertising and collaborations. The Competition and Consumer Protection Commission (CCPC) consumer watchdog has been more visible in taking action against paid-for social media posts that aren’t clearly labelled as such.

Source: The Irish Times December 20, 2025 15:44 UTC