“The Greatest Showman,” a musical about the circus impresario P.T. And when initial ticket sales were poor, most box office analysts decided “The Greatest Showman” was a prime example of Hollywood being unable to pry people away from their Netflix accounts. Over the past four weeks, however, “The Greatest Showman” (20th Century Fox) has become a rare sleeper hit, lifted by positive word of mouth, stunt marketing (singalong screenings) and a popular soundtrack album. That astounding result is roughly in line with “Skyfall,” the 2012 James Bond hit, after adjusting for inflation. It was produced for roughly $30 million by Alcon and Black Label Media, two companies backed by the FedEx founder Frederick W. Smith.

Source: New York Times January 21, 2018 18:11 UTC