ADADAnd so demand for clean beauty products keeps mounting. Today, the clean skin-care category makes up 13 percent of high-end skin-care sales, more than double the size from four years earlier. “These [clean-only] retailers upped the ante in terms of clean,” said Elizabeth Kopelman, owner of Frisson Beauty, an international beauty strategy consultancy. Walmart and Amazon debuted their clean skin-care lines last year. “That’s another reason people are switching.”Skeptics say clean beauty is nothing more than a marketing ploy that unnecessarily demonizes a host of safe and effective chemicals.

Source: Washington Post March 11, 2020 12:56 UTC