Storytelling is dependent on an engaged audience, one that experiences the narration within a vicarious relationship to its characters. When movie studios were first confronted with casting characters of colour, they resorted to white actors sporting blackface, also known as minstrelsy. Johansson’s box office success was deemed a golden ticket for the American remake, a proven seat-filler for male and female viewers alike. Starring an entirely black cast, Moonlight has made $30 million at the box office. RelatedSimply put, by investing in colour, you get a lot more green.

Source: National Post April 28, 2017 14:14 UTC