A weekly newspaper columnist has hit out at a sister title for a ‘parochial’ headline on a story about a Robbie Williams concert. “Which leads me to the headline that popped up in the Facebook feed of the Trowbridge-based paper The Wiltshire Times this week. While the Wiltshire Times covers much of West Wiltshire, its reach does not stretch as far as Bath. ‘Robbie Williams To Play Live Concert Just 30 Minutes From Wiltshire.’“Is that really the salient detail to put in the headline? How many Wiltshire-based Robbie Williams fans are there for whom under a half hour’s travel is a deal breaker?