During the African investment promotion agencies (IPAs) Forum, the Egyptian Junior Business Association (EJB) announced its African Junior Business Initiative. EJB Chairman Gamal Abou Ali made the announcement, stating that the initiative aims to create partnerships between companies, especially emerging ones, and small and medium enterprises in the countries of the continent. Abou Ali said during the forum that SMEs, startups, and African youth are key to increased inter-African investments and prosperity. According to Abou Ali, the forum sessions showed that there are many promising investment opportunities in the African continent for Egyptian and African investors alike. Ammar also met representatives of the association with more than 20 African investment authorities, who all welcomed the association’s initiative.