I am all for performance marketing. Your media planners will continuously tell you that your performance campaigns won’t work as effectively if you focus only on performance marketing, neglecting brand marketing . What it probably means if the hiring trends are anything to go by is there is greater focus on performance marketing with candidates for positions such as Head of Performance Marketing, Head of Growth Marketing or even ultra-specific roles such as Head of Email Marketing in high demand.I have obviously given this conundrum some thought. In fact, many would say, the future is performance marketing, with CMOs having travelled the huge distance of not taking digital seriously to now diverting a large chunk of their marketing budgets to performance marketing. New age, hungry for revenue and performance driven, but have built very solid brands in less than ten years.

Source: Economic Times August 17, 2021 03:44 UTC