This ad used your location to see you're in La Jolla. You're into parenting blogs and thinking about LGBTQ adoption".To reveal how this targeting ad game is being performed, Signal said it created a multi-variant targeted ad designed to "show you the personal data that Facebook collects about you and sells access to". "The ad would simply display some of the information collected about the viewer which the advertising platform uses. "It's already possible to catch fragments of these truths in the ads you're shown; they are glimmers that reflect the world of a surveilling stranger who knows you. We wanted to buy some Instagram ads," it added.Both Signal and Telegram saw a significant uptake in new users as Facebook-owned WhatsApp's new Terms of Service and Privacy Policy triggered a fresh privacy debate.

Source: Economic Times May 05, 2021 08:14 UTC