Instead of consumers chucking their used items into the trash once they’re done with them, it offers rewards of coupons and discounts with retailers for recycling their clothes. In the U.K. that means around 50 trailers full of used clothing waste going to landfill sites every day. reGAIN decided the best way to convert this audience to recycling their clothes is offering them a tangible benefit. And reGAIN’s coupons aren’t limited to fashion retailers. Fast fashion retailers in particular have been demonized for creating and contributing to our throwaway culture, and then washing their hands of all responsibility.

Source: Forbes January 21, 2019 16:07 UTC