A spot for pet supplies retailer Mondou by lg2 literally licked the competition in the fourth edition of CBC/Radio-Canada’s popular Bye Bye de la pub advertising competition. More than 92,000 people voted for the 18 spots featured in this year’s telecast, more than double the number who voted last year. Mondou received the most consumer votes, followed by another spot by lg2 for the Quebec Milk Producers (Les Producteurs de lait du Québec), and a Cossette spot for Metro (see the top three ads below). It was the second straight year in which Mondou and the Quebec Milk Producers finished among the top three in consumer voting. The latter won last year’s contest with an ad that was also created by lg2.

Source: CBC News January 14, 2022 19:20 UTC