City-based jewellery chain Anjali Jewellers would spend Rs 100 crore to open virtual stores to strengthen its online retailing, a company official said today. The amount will be spent in phases till 2022, Anargha Chowdhury, director of Anjali Jewellers said. "We are planning to invest Rs 100 crore to open our virtual stores by 2022," Chowdhury said. The company is hoping to generate revenues of Rs 250 crore from online sales by that period. He said the youth are more inclined to shop online than offline , which has prompted Anjali to open virtual stores.

Source: Economic Times January 24, 2018 12:00 UTC