The Nasdaq-listed company, which is often called the Netflix of China, recently invested hundreds of millions of dollars into producing online games. “We want to be a one-stop entertainment platform,” says iQiyi’s Chief Content Officer Wang Xiaohui. Operating in a market once rife with free and pirated content, iQiyi has grown its subscriber base by leaps and bounds. Even so, Wang acknowledges that membership subscriptions are still well short of covering production and content licensing costs. What’s more, iQiyi must be careful when it comes to content production.

Source: Forbes May 29, 2019 04:18 UTC