MUMBAI | NEW DELHI: Consumer demand peaked in the March quarter, recording the highest sales growth in daily groceries, and home and personal products in the past two years, a Nielsen report indicated. Dabur said sales improved as the quarter progressed, led by a significant improvement in rural demand that accounted for more than half its sales. Volume swelled 2.4%.“Liquidity has come back and rural demand is looking positive. It should further accelerate over the next two quarters on the back of a good monsoon as is the expectation. As an example in one of the mass categories, it was found that three-fourths of category volume growth in 2016 was contributed by only one manufacturer -- and it is unlisted,” said a Nielsen spokeswoman, adding the top 30 FMCG manufacturers contributed around 55% to total FMCG last year.

Source: Economic Times May 03, 2017 19:18 UTC