eBay and Paytm Mall also did not say whether the agreement contains any provision for eBay to enhance its shareholding in Paytm Mall in the future. As part of the agreement, some of eBay’s inventory will be made accessible on Paytm Mall, the companies said. The alliance between eBay and Paytm Mall is likely to add to competition in India’s online retail market, dominated by Amazon.com, Walmart-owned Flipkart and Snapdeal. Paytm Mall is operated by Paytm E-Commerce Pvt. Paytm Mall bets on the offline-to-online model (O2O), a departure from the usual inventory-led business or creation of private labels.

Source: Mint July 18, 2019 03:33 UTC