You had digital agencies and you had digital media agencies. Every client is going to a separate media agency and a separate digital media agency. As digital gets mainstreamed into the agency, will the entire agency be seen as a digital agency also? We started making a transition from being a direct one-to-one agency, to a digital agency almost 12 or 13 years ago. Mainstream digital media agencies do all your buying and planning across channels, and you have specialist search agencies and specialist performance agencies.

Source: dna June 13, 2016 01:18 UTC