The struggle becomes even more problematic for “premium” food brands that scale based on more expensive raw ingredients. The unlikely resourcing of new brand growth at public companies makes the case of belVita cookies worth our attention. In addition, it is usually a bad idea to pigeonhole your new food brand inside a single eating occasion by naming it after said eating occasion. As of 2022, according to Brand Finance, belVita was the fastest-growing food brand in the world. Accessed May 1, 2024 via https://www.gq.com/story/belvita-biscuits-actually-good[9] Gloria Cowdin, “BelVita named fastest growing food brand in the world, “ Baking Business, August 11, 2022.

Source: New York Times May 10, 2024 23:37 UTC