beIN SPORTS, the official broadcaster of the tournament in the Middle East and North Africa (MENA) provided extensive, exclusive, and easily accessible coverage of the quadrennial event, held for the first time the in the Arab World. With six new high-definition channels, 20-plus studios, more than 120 analysts, and comprehensive social and digital coverage dedicated to the tournament, beIN raised the bar for how broadcasters should cover a major tournament. Throughout the month-long tournament, beIN’s linear channels recorded more than 5.4bn cumulative views, with the final watched by a record 242.8m viewers – equivalent to 68 per cent of MENA’s adult population. On beIN SPORTS’ official YouTube channel, the final match recorded a cumulative viewership of 25m and set a regional record with 4.4m simultaneous viewers. Across beIN SPORTS’ social media platforms, beIN SPORTS’ accounts generated 1.1bn video views and 5.5bn impressions.

Source: The North Africa Journal December 05, 2023 11:57 UTC