It comes amid a concerted push by Zoopla to grow its new build offering, having recently announced tie-ups with housebuilding giants Taylor Wimpey and Persimmon Homes. Together, these product innovations have helped drive a 53% increase in the number of new home leads for builders year-on-year, according to Zoopla. Paul Whitehead, chief executive of Zoopla, said the newhomesforsale.co.uk (NHFS) deal was “a natural next step in our strategy”. He said: “Our recent partnerships with Taylor Wimpey and Persimmon demonstrate the progress we have made and the value we deliver. Mark Hincks, director of newhomesforsale.co.uk, said: “Our focus has always been to connect developers with high-intent buyers and deliver a clear return on marketing investment.

Source: The Times February 24, 2026 12:20 UTC