Zomato, the food delivery brand, recently got into trouble after their new Kachra ad campaign which has now sparked controversy across the internet. The campaign’s tagline, Don’t waste food, Don’t’ be Kachra, was displayed alongside a series of advertisements presenting left-over food in an effort to promote cleanliness and decrease food waste. The Zomato advertisement showed how the company chooses to deliver food without using any plastic, therefore protecting the environment. One user wrote, Zomato’s Kachra advertisement was not an accident, rather, it was a planned and intentional act that may have been approved by the company’s senior management. The kachra ad is not a mistake.

Source: Mint June 08, 2023 09:27 UTC