Zillow usage has climbed since March, with online visitors to for-sale listings up more than 50% year-over-year in the early months of the pandemic. People bond over listings on Discord servers, group chats and “Zillow Twitter,” and their obsession has made many strange and obscure listings go viral. Zillow surfing has become a primary form of escapism for those who want to flee not just their homes but the reality of 2020. “I find it interesting and almost voyeuristic.”What makes Zillow different from those social networks, though, is the absence of people, writer Brian Feldman noted in his newsletter, BNet, this summer. “You’re stuck in your apartment, maybe you can’t move, but it’s easy to look at listings and imagine yourself in a different life.

Source: bd News24 November 20, 2020 09:45 UTC