The $5.75 trillion food industry is “hungry for innovation, for better understanding of the consumer,” says Tastewise co-founder and CEO Alon Chen. What type of food or beverage product you should invest in given where consumers’ tastes will be in six months? Here’s what I learned:Unmet demand for healthy food: Across the US, there is a $9.18 billion demand for healthy food that is not being met. Tastewise calculates this demand by analyzing social chatter, specifically the gap between the share of discussion about healthy food at home vs. the conversations about healthy food offered at restaurants. For example, there’s a $41.9 million unmet demand for vegan food in Boston and San Antonio unmet collective craving for hand-crafted food is valued at $362 million.

Source: Forbes February 13, 2019 14:03 UTC