With this in mind, we are pleased to unveil the fourth product in the Zeus Technology suite: Zeus Video. With Zeus Video, publishers can drive a faster, more lucrative video experience across their properties using their existing strategy and partners. Zeus Performance solved that for publishers, helping drive an increase of over 35% average CPMs on display partners. The development of Zeus Video was inspired by the need to be able to expand revenue partners without sacrificing user experience to drive more revenue for publishers. Zeus Video has launched in beta on The Washington Post and initial tests reveal double digit gains in video CPMs.

Source: Washington Post January 26, 2021 15:00 UTC