“This is our gift to New York City, our neighborhood; our customers,” said Tony Spring, Bloomingdale’s CEO, last night at the unveiling of the retailer’s holiday window display. Along with the over-the-top window unveiling, the store has designated a great deal of space to this endeavor with The Greatest Showman. There is also a pop-up shop on the third floor that houses a number of gifts inspired by the film. Fox Entertainment GroupBeyond Bloomingdale's, other firms have also got in bed with the The Greatest Showman. Though it seems foolhardy that these brands and retailers would devote their entire holiday activitations on a movie that has yet to be seen by the masses, there’s no denying the star power The Greatest Showman carries.

Source: Forbes November 22, 2017 22:22 UTC