AKA, along with 12 other unique brands, is one of the key drivers behind Zen’s business success, he said. The group was now ready to tap into new regional markets, and was discussing franchising opportunities with potential partners in the countries where it sees strong potential for growth. “At Zen Group we will continue to focus on enhancing consumer experience by focusing on product and service innovation, which is at the core of our brand. “Additionally, as our world is becoming more digitalised, we are paying more attention to how we can use various technologies to improve efficiency, and make employees proud of being part of Zen Group. “In the next five years, we plan to shift our position from a restaurant brand to one of the leading food-related businesses in the region.”

Source: The Nation Bangkok August 03, 2017 18:11 UTC