Coming to the advertising performance, Zee Entertainment’s consolidated ad revenue, accounting for 58% of total revenue, rose 3.4% year-on-year for the December quarter. According to the company, advertising revenue growth during the first 40 days of the quarter, i.e. What offers some comfort is that Zee Entertainment’s December quarter ad revenue performance was better than some analysts’ expectations. For instance, Kotak and Edelweiss were expecting ad revenue growth of 2% and 1%, respectively. The question investors will be grappling with is if the March quarter will see advertising revenue return to pre-demonetisation levels.

Source: Mint January 26, 2017 01:59 UTC