Advertising revenue increased 19% over the same period last year and accounted for slightly less than three-fifths of consolidated revenue. Zee Entertainment Enterprises Ltd’s advertising revenue growth has surprised positively many times in previous quarters. ALSO READ | Zee Entertainment Q1 profit rises 21% to Rs218 croreStrong revenue growth and cost control helped Zee report a five percentage point improvement in operating profit margin at 28.8%. Subscription revenue growth was decent at 14%, forming about a third of total revenues. Strong operating margin meant operating profit increased as much as 44% over the past year to Rs.453 crore.

Source: Mint July 26, 2016 21:56 UTC