Zee responded by threatening to take the proper legal action, which opened the door for an extended legal battle that could have a significant impact on the Indian media environment. What are the Implications for the Indian Media Landscape? Indian media organizations are facing pressure to merge and expand due to growing competition from international players and the emergence of digital streaming services. It remains to be seen if the corporations can resolve the issue peacefully or if they need to take legal action to save the deal. One thing is certain: the fallout from this well-publicized merger collapse will be felt for years to come in the Indian media environment.

Source: Mint January 22, 2024 16:08 UTC