In recent years, companies have increasingly leveraged the influence of celebrities for product marketing on various social media platforms, including Instagram, Facebook, Twitter, and TikTok. Source: FacebookThe surge in social media usage and widespread internet connectivity propels this trend. Among the celebrities who have bagged multi-million deals is Ugandan socialite Zarinah Hassan, known as Zari. How Zari bagged KSh 14.4m Samsung dealBusiness Daily reported that on Thursday, January 18, the socialite inked a KSh 14.4 million deal with Samsung Electronics East Africa. The businesswoman drives luxurious rides as posted on her social media platforms.

Source: The Star January 27, 2024 10:43 UTC