Zain Sudan, part of Zain Group, a leading wireless operator in the Middle East and North Africa, is a frontrunner in customer engagement through Unstructured Supplementary Service Data (USSD). After a recent data centre outage, Zain Sudan trusted CSG® (NASDAQ: CSGS) to drive the disaster recovery of its wireless business and keep the people of Sudan connected, while preserving its market leadership. “The USSD channel is crucial for Zain Sudan customers to stay connected. When Zain Sudan lost its data centre due to the ongoing conflict in Sudan, its USSD gateway collapsed, halting services in the country. CSG’s prompt gateway rebuild enabled Zain Sudan to quickly regain revenue and allow the people of Sudan to stay connected during this challenging time.

Source: The North Africa Journal June 11, 2024 07:37 UTC