The publication of a magazine article in 2017 “really, really pissed off” Yvon Chouinard, the mountain climber turned reluctant businessman and founder of outdoor clothing company Patagonia. In the article, Forbes crowned Chouinard as a billionaire and added him to its list of the world’s richest people. The Forbes article set him on a journey to find a way of giving away Patagonia, the company he founded almost 50 years ago with a mission to help fellow climbers. “Earth is now our only shareholder,” Chouinard, 83, said in a message to staff and customers. We needed to be surrounded by friends who could dress whatever way they wanted, even be barefoot,” he wrote.

Source: Forbes September 15, 2022 22:11 UTC