Whether it's swimming with dolphins, feeding monkeys or riding elephants, our compulsion to snap, post and share wildlife selfies is contributing to the exploitation of animals. WAP commissioned Toronto-based Grassriots — a marketing and advertising firm that specializes in social media advocacy campaigns — to examine the prevalence of wildlife selfies posted on social media. The data also showed that about 40 per cent of the total number of wildlife selfies are considered "bad selfies." By a wide margin, the largest proportion of wildlife selfies overall, according to Grassriots, were posted from locations or by users in the U.S. The fact that 41 per cent came from the U.S. is possibly a reflection of the many social media megastars in that country.

Source: CBC News October 08, 2017 09:00 UTC