Taking a cue from Tesla, Porsche is finally treating its 5,000-pound computer like the SAS platform that it is. “If you don’t have digital experiences, you are not on the radar screen,” Kjell Gruner, CEO of Porsche Cars North America, recently told Bloomberg. Dubbed the Vehicle Intelligence Platform, the system can process 4.5 terabytes of data per hour, a five-fold increase over its predecessor. For now, manufacturers should focus their software upselling on things that aren’t normally expected in a vehicle, features that have value only at certain times and/or personalized touches. A few of the features BMW currently has on offer remotely fits Ramsey’s criteria nicely.

Source: Hindustan Times May 02, 2021 17:55 UTC