All of our personality traits, including confidence, live in our brain. What happens in our brain when we feel confident? We know from brain imaging studies that when we are thinking positively, we activate what we call “the value Areas” of the brain in regions including the striatum and prefrontal cortex. When we feel confident, we engage circuits involved in reward and pleasure and we literally feel good. And not only do we feel good, but those around us feel good too.

Source: Forbes April 18, 2018 16:07 UTC