YouTube on Tuesday announced ramped-up rules regarding when it will run ads with videos as it scrambled to quell concerns by brands about being paired with troublesome content. “We want to take channel size, audience engagement, and creator behaviour into consideration to determine eligibility for ads,” Muret said. Muret said that manual reviews of video will be added to a Google Preferred system that brands use to place ads with popular YouTube content to better vet videos. YouTube is also providing advertisers simpler controls regarding where ads appear and transparency including safety checks by outside parties, according to Muret. The changes were expected to affect “a significant number” of YouTube channels eligible to run ads.

Source: Punch January 17, 2018 04:41 UTC