While YouTube continues to grow as a destination to watch videos, the company is still working to convince advertisers that the platform is a safe place for their commercials. Wojcicki said the company is increasing the number of people reviewing content to assure it is appropriate for advertisers. Companies have pulled their ads out of fear of running videos with offensive material or hate speech from white supremacy groups and conspiracy theorists. YouTube is attempting to grow by tapping into the $185-billion TV ad market in the U.S. Along with better policing of content, YouTube also is trying to position itself as being more like television.

Source: thestar May 05, 2018 14:03 UTC