YouTube says Kenyan Creators Are Yet to Fully Exploit the Platform for ProfitKenyan creators are making less money from YouTube than they should, the company has revealed. The last one year witnessed a sharp increase in the number of Kenyan content creators earning seven figures or more. YouTube Africa Managing Director Alex Okosi said that statistics showed a 60% rise in content creators making seven-figure earnings from the platform. However, as Awofisayo notes, Kenyan artists can better their chances if they acquired the right skills to grow their channels. “Some artistes also lack YouTube channels.” Awafisayo notes, “Most have been discovered on YouTube, but a majority don’t have their channels.

Source: Daily Nation July 13, 2022 04:24 UTC