YouTube said it’s starting a $100 million fund for creators of video Shorts, the company’s feature that rivals TikTok. The fund for Shorts creators is the latest entry in a social media bidding war for online personalities spurred by the success of Bytedance Ltd.’s TikTok. YouTube, part of Alphabet Inc.’s Google, recruited TikTok stars, too. And with its fund announcement, YouTube is expanding features to make it easier to shoot footage for Shorts. YouTube introduced Shorts with star creators in 2020, and has unfurled several tools for video makers to generate money beyond ads.

Source: Hindustan Times May 12, 2021 09:04 UTC