LOS ANGELES: YouTube is adding another way for creators to get money: Super Thanks, a feature that lets fans send cash to their favourite channels – it’s like a permanent tip jar that will show up on all of a creator’s videos. YouTube had been beta-testing the feature (previously called “applause”) for several months, and now has settled on Super Thanks as the name. YouTube said Super Thanks will be available to all eligible YouTube Partner Program participants by the end of 2021. “Just like Super Chat and Super Stickers, Super Thanks does double duty for creators: keeping their connections with (super) fans meaningful, while also giving them a new way to make money,” Neal Mohan, YouTube’s chief product officer, wrote in a blog post. One of Super Thanks beta-testers is Nicholas Ashbaugh, a “psychic intuitive” YouTube creator who says tips now account for almost 15% of his revenue.

Source: The Star July 21, 2021 03:22 UTC