- Advertisement -YouTube Music and YouTube Premium have exceeded 100 million subscribers globally, marking a significant milestone for the streaming services. YouTube Music and YouTube Premium have reached over 100 million paid users, less than three years after reporting 50 million subscribers in 2021. In an open letter, Lyor Cohen, Global Head of Music at YouTube, expressed delight and humility at reaching over 100 million subscribers across both platforms. YouTube’s Position in the Streaming MarketThe growth to over 100 million paying subscribers signifies YouTube’s position as a top contender in the highly competitive streaming market. However, it still trails behind segment leader Spotify, which reported 226 million premium subscribers in Q3 2022.

Source: Indian Express February 02, 2024 11:11 UTC