“As soon as we learned of it, we pulled our advertising on YouTube.”Advertisement Continue reading the main storyThe pullback from advertisers strikes to the core of YouTube’s appeal. Advertisement Continue reading the main storyThat is a radical departure. YouTube splits advertising revenue with its users, meaning advertisers risk directly funding creators of hateful, misogynistic or terrorism-related content. He was part of YouTube’s premium advertising product called Google Preferred — a category of popular, “brand safe” videos on YouTube. Advertisement Continue reading the main story“If this company is going to look for new growth at scale, it has to pull money from television,” Mr. Dix said.

Source: New York Times March 24, 2017 00:45 UTC