If you’ve yet to travel the 1600 miles along the Wild Atlantic Way, we’d recommend holding off until the mid-term break as locals of the coastal route will be sharing the hidden gems over the next few days. Minister of State for Tourism and Sport, Brendan Griffin today announced ‘Call of the Wild’, a joint initiative between the Department of Transport, Tourism and Sport, Fáilte Ireland and Tourism Ireland. The new initiative aims to give local people on the Wild Atlantic Way the opportunity to have their hidden gems included in a global social media campaign. Over the coming weeks, locals from along the Wild Atlantic Way will be called on to share photos and videos that showcase the beauty of the West Coast on social media using the hashtag #MyWildAtlanticWay. Each ‘Call of the Wild’ ambassador will share some of their favourite destinations in the region across their social media accounts, encouraging their followers to follow suit and share their own favourites.

Source: Evening echo October 16, 2018 14:48 UTC