But that’s not the only way people might navigate the web, and today, a company called You.com is trying something different: a search engine built around sorting and comparing results. If you’re not used to closely reading the text of search results, it looks overwhelming and sort of cluttered. You.com comes tantalizingly close to being an engine for web search power users who like comparing multiple sources of information. But that’s part of the appeal — Socher reasonably describes You.com as “unbundling” search from a Google-style web empire. Like DuckDuckGo, Brave Search, and other services trying to chip away at Google’s overwhelming dominance in search, You.com emphasizes the idea that it’s more private and less heavily tracked.

Source: The Nation November 09, 2021 21:01 UTC