Your intimate health information may not be as private as you think if you don’t look carefully at the forms you sign at the doctor’s office. Patients who think medical information should come from a doctor — rather than a pharmaceutical marketing department — might not like that. Some patients use Phreesia’s software to do early digital check-in at home, while others use it on a tablet at the clinic. With access to your data, Phreesia can ensure that its advertising messages are shown to the most receptive audience at the moment they’re seeking care. But wait a minute: Isn’t your health information supposed to be private?

Source: Washington Post June 14, 2022 03:26 UTC