This month Bob Dylan will enter the burgeoning celebrity liquor business with his line of Heaven’s Door whiskeys. The name derives from Mr. Dylan’s 1973 song, “Knockin’ on Heaven’s Door,” about the death of Billy the Kid at the hands of his erstwhile friend, Pat Garrett. Dyspeptic lefties and geriatric hippies will lament that Mr. Dylan is no longer the countercultural colossus he was a half-century ago. So it’s not like Mr. Dylan is going to lose any sales on the deal. My own exhaustively thorough investigation reveals that over the past 50 years, Mr. Dylan has again and again turned down prospective partners seeking to benefit from his fame and genius.

Source: Wall Street Journal May 03, 2018 16:03 UTC