YooxYoox is running an innovative marketing campaign on YouTube for the holiday season, which sees pre-roll ads featuring exclusive yet disappearing products. Created in partnership with Google and Stink Studios, the 15-second ads showcase "The World's Most Exclusive Collection" through shoppable fashion items that are only available for the timeframe of the video. Technically, the ads have been developed by using RITA, Stink Studios’ proprietary real time video cloud rendering platform. Each item is seamlessly integrated into the animated video in real-time, as the viewer is watching, making each shoppable pre-roll ad completely unique. The ads are running in the US, Italy, Japan and South Korea until mid December and across cyber weekend.

Source: Forbes November 22, 2017 10:07 UTC